Development of commercial line for biodiversity ant local fruit and vegetable products
For several years the consumption of fruit and vegetables in large retailers has increased steadily, unlike other food products. There is also a growing interest in local products, especially those at risk of extinction. At the same time there is a constant decline in the fruit and vegetables farms in Emilia-Romagna. There is therefore a need to enhance local productions more. We was therefore decided to support local companies by creating a logistic and commercial network towards a channel dedicated to large retailers, using mainly the landraces.
- Identification of farms that grow local varieties.
- Organization of collection and marketing through the creation of a single platform as a reference for retail chains.
- Panel test and laboratory analysis for quality control and definition of the varieties of higher quality.
- Recovery and protection of varieties at risk of disappearance through conservation in collection fields and then distribute them to farmers after the necessary phytosanitary checks.
- Set up the most appropriate packaging.
Emilia Romagna has got very rich fruit germplasm, because fruit cultivation has very old tradition, not sufficiently known for quality traits. The aim of this project is to help farmers to sell old products, organizing commercial networks, until retails shelf. Packaging will be developed with many teller information for consumers.
Bio-degradable materials will be studied as possible substitutes to plastic packaging. Some old local varieties have been reintroduced by recent regional projects and now maybe trees are starting bearing. Others are already cultivated but in very limited numbers of trees. This project should create new commercial opportunities encouraging farmers to plant new trees.
Diseases susceptibility will be also investigated to understand the possibility to use organic agriculture. Research has already shown that many old varieties are more resistant to disease than new ones. Biodiversity orchard, where many old genotypes are cultivated together, is an additional defense against pathogens.
Thanks to this project, the consumer will have the opportunity to find in the stores GDO local varieties of high quality characteristics that are difficult to find today, having precise information on the exact denomination, history, origin, production areas, methods of cultivation and nutritional aspects.
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