Development of operational support for the enhancement and promotion of highly sustainable olive growing in Emilia-Romagna Region
The project is aimed at developing operational support for the enhancement and promotion of a highly sustainable olive-oil supply chain, through the evaluation of the vocation of the "Terre dell'olivo", the creation of a certification path for territorial sustainability, the analysis of the commercial potential of territorial oils and the definition of specific marketing strategies
The project is divided into 3 work pakages (WP). WP1 involves the evaluation of the aptitude for olive cultivation of the main soils of the RER and the characterization of the quality of extra virgin olive oil, produced by the synergy between the environment and cultivar of the territory.
In WP2, sustainable agronomic practices and protocols will be implemented to create territorial certification paths for olive growing.
In WP3, a market research will be carried out to assess the commercial potential of local oils, which will be enhanced and promoted through marketing strategies and guided tasting with local products.
The expected results of the present Plan are the following:
- Identification of the parameters of the olive growing agro-system capable of influencing the overall
quality of the extra virgin olive oil.
- Extension of the results obtained in the "pilot farms" to the whole regional area where the cultivation
of the olive is most widespread.
- Regulations containing a set of easily applicable indicators capable of expressing the commitment to
the sustainability of the involved structures.
- Certification of territorial sustainability and "VIVA di organizzazione"
- Regional Guidelines for sustainability, adapted to the Romagna olive-growing reality but transferable
to other similar realities in terms of geographical location and production strategies.
- The Consumer will be informed about the importance of the quality of regional oils, their link with
the territory and their potential in combination with typical local productions.
- Launch a more effective market segmentation policy on new bases.
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