Social Innovation for Sustainable Development of Viticulture in the Alta Marca
The project aims to transfer a participatory approach to the territory to analyze and manage the elements of conflict between stakeholders by addressing the issues of sustainable wine production, improving environmental protection, landscape and biodiversity, as well as building bridges between research in the field of sustainable viticulture and low environmental impact, on the one hand, and the productive world, businesses, associations and local communities, on the other. The methodology applied in the territory will make it possible to demonstrate the applicability of participatory approaches for the search for actions aimed at sustainable rural development
The project aims to transfer a participatory approach to the analysis and management of conflicts between stakeholders in the area.
The actions carried out will be:
- IDENTIFICATION and involvement of stakeholders;
- IDENTIFICATION of differences of interests, conflicts and SHARING with the stakeholders of the survey methodologies and contents;
- SURVEY on the perception of the sustainability of viticulture by citizens, agricultural and tourism operators, and tourists;
- RETURN to stakeholders of the results of the surveys and development of an ACTION sharing approach for sustainable development of the territory.
The viticulture of the LAG (Local Action Group) area contributes significantly to the economy of the territory and is located in an area with significant environmental and landscape quality elements and with a widespread urbanization. Given the proximity between agricultural production and urban areas, citizenship complains of a compromise in the liveability of the territory and the level of health and healthiness of the environment, while the winemakers claim the right to do business and often qualify the requests from the community or the actions by local administrations as damage in terms of profitability.
The project aims to transfer a participatory approach to the territory to analyze and manage the elements of conflict between stakeholders by addressing the issues of sustainable wine production, improving environmental protection, landscape and biodiversity, as well as building bridges between research in the field of sustainable viticulture and low environmental impact, on the one hand, and the productive world, businesses, associations and local communities, on the other. The methodology applied in the territory will make it possible to demonstrate the applicability of participatory approaches for the search for actions aimed at sustainable rural development, shared and participated by all stakeholders.
The viticulture of the LAG (Local Action Group) area contributes significantly to the economy of the territory and is located in an area with significant environmental and landscape quality elements and with a widespread urbanization. Given the proximity between agricultural production and urban areas, citizenship complains of a compromise in the liveability of the territory and the level of health and healthiness of the environment, while the winemakers claim the right to do business and often qualify the requests from the community or the actions by local administrations as damage in terms of profitability.
The project aims to transfer a participatory approach to the territory to analyze and manage the elements of conflict between stakeholders by addressing the issues of sustainable wine production, improving environmental protection, landscape and biodiversity, as well as building bridges between research in the field of sustainable viticulture and low environmental impact, on the one hand, and the productive world, businesses, associations and local communities, on the other. The methodology applied in the territory will make it possible to demonstrate the applicability of participatory approaches for the search for actions aimed at sustainable rural development, shared and participated by all stakeholders.