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  1. Innovarurale
  2. PEI-AGRI
  3. Gruppi Operativi
  4. Banca Dati dei GO
  5. Aggregazione produttori Parmigiano-Reggiano per la creazione di una filiera corta di vendita diretta attraverso i social media

PEI-AGRI

Riferimenti
Tipo di progetto
Gruppo Operativo
Acronimo
Parmaggrega
Tematica
Mercati locali e filiere corte
Information
Leader
Fondazione CRPA Studi Ricerche
Time frame
-
Durata
24 months
Partners (no.)
4
Regione
Emilia-Romagna
Comparto
Zootecnia - bovini/bufalini
Localizzazione
ITH52 - Parma
ITH53 - Reggio nell'Emilia
Costo totale
€360.189,52
Periodo di programmazione
2014-2022
Fonte di finanziamento principale
Programma di sviluppo rurale
Programma di sviluppo rurale
2014IT06RDRP003: Italy - Rural Development Programme (Regional) - Emilia Romagna
Parole chiave
Supply chain,  marketing and consumption
Sito web
https://www.sanpierdamiani.com/
Project status
completed

Aggregation of producers of Parmigiano- Reggiano cheese in order to create a short supply chain for direct sales using social media

Obiettivi
Objectives

The program of this operational group faces the problem of direct marketing of Parmigiano-Reggiano cheese and creates an innovative pathway for producers to aggregate their forces in direct selling by means of online platforms. The general objective of the innovation program is to create a platform prototype for direct selling of Parmigiano-Reggiano cheese on the social media. This platform will be created by means of an adaptation and combination of the main on line and webmarketing tools and by adding other elements of marketing such as the social responsibility of the dairy farm.

Partenariato
Ruolo
Leader
Name
Fondazione CRPA Studi Ricerche
Action manager
Alberto Menghi
@email
Ruolo
Partner
Name
C.R.P.A. S.p.A.
Action manager
Ruolo
Partner
Name
Latteria sociale San Pier Damiani societa' agricola cooperativa
Action manager
Ruolo
Partner
Name
Società Agricola Delsante Elvezio e Saverio società semplice
Action manager
Pratice abstract
Description

The program of this operational group faces the problem of direct marketing of Parmigiano-Reggiano cheese and creates an innovative pathway for producers to aggregate their forces in direct selling by means of online platforms. The general objective of the innovation program is to create a platform prototype for direct selling of Parmigiano-Reggiano cheese on the social media. This platform will be created by means of an adaptation and combination of the main on line and webmarketing tools and by adding other elements of marketing such as the social responsibility of the dairy farm.
The objectives of the program point at the creation of a new corporate identity and a new brand based on preliminary studies and on specific characteristics of the producers (dairy farm and cheese companies). The creation and management of the social community and social marketing exhibits.